The Fashion Forecast

The Fashion Forecast Trend Seminar

Mon, 13 Jul 2009 10:25:00 -0400

On the 12th of August the most respected speakers on the topic of sustainable fashion will come together at the Fashion Forecast at Stockholm Modecenter, where they will share with us their view on the future of fashion.

At 4pm the Fashion Forecast’s compere – the famous fashonisto and blogger Johan Magnusson (King and The Swedish Fashion Council) will kick off an evening of inspiring presentations and ground breaking discussions about fashion and sustainability from a consumer, industry and fashion perspective.

Amongst the speakers you will find:

Xénia Nedelcoux - Ethos Paris gives us their story of putting sustainability in to fashion production.
Henrik Mattsson - leading futurologist gives us a snap shot of consumer’s hearts and minds when it comes to sustainable fashion.
Maya Saksi - former editor-in-chief for the fashion trade magazine Habit gives us her view on this developing market and its opportunities.
Michael Schragger - from The Sustainable Fashion Academy tells us why we should bother.
Daniel Sarabia - owner of the agency Sarabia tells us his sustainable success story.
Nanna Åkerlund- from Lodestar talks about brand values and how to please Swedish conscious consumer.

Please note that registration is required! You can register here or in the REGISTRATION link above. Tickets are limited for this seminar.

For more information please contact info@thefashionforecast.se or +46 8 528 00 820

For press enquiries please contact Anna Jansson, anna@lodestarcommunication.com or +46 739 244 147

About TFF

Mon, 13 Jul 2009 09:34:00 -0400

INITIATIVE

Stockholm Modecenter is a trade center and fashion house for buyers, stylists and other companies that work within the fashion business. In their fabulous settings in Järla Sjö they have 22.000m2, close to 200 agents and 600 brands. Their modern interior creates an atmosphere that is tailor made for the business, and their segmentation of brand groups also helps to enhance the concept.

www.modecenter.se

Lodestar is a strategic agency that uses the latest tools within research, strategy and communications to drive sustainable growth for their clients. In their work, they continuously strive to unearth new opportunities to reach new segments of ‘conscious consumers’. The consumers that want to engage and be engaged, who have a new mindset and often are less receptive to traditional advertising.

www.lodestarcommunication.com

PARTNERS

The Swedish Association of Agents is a totally independent, non-political Swedish trade organization, which works with other Swedish organizations on issues of mutual interest. Three separate divisions in Stockholm, Gothenburg and Malmö have been set up for the busiest branch activities of textiles, footwear and electrical/electronic. Today the association have about 600 member companies.

www.agenturforetagen.se

Bomullsbörsen is a tradeshow and an alternative venue for urban and high end commercial fashion, shoes, accessories and denim brands during Stockholm Fashion Week. Its focus is to create a warm and simple environment for buyers and exhibitors to meet up, present their collections and make business, whilst exchanging experiences.

www.bomullsborsen.se

The Nordic Shoe and Bag Fair is a part of Stockholm Fashion Week, and a collaboration between platforms and organisations within the fashion industry. Each year they hold over a hundred exhibitors and amongst its visitors are buyers from all Nordic countries as well as the Baltic countries and Northern Europe.

www.nordensskoochvaskmassa.se

SPONSORS

Ethos Paris puts fashion first in its original collections. Exclusive and ethical, our garments are created in the latest styles. Their unique touch can be found in the playful motifs, vibrant colors and versatile styles designed to be worn in various ways.

Ethos — beautiful fashion in an organic and Fair Trade form.

www.ethosparis.com

At ekovin.se you find ecological wines from vineyards and manufactures from all over the world who all share the same passion for good wines and fine quality. They all work long-term and close to nature without chemical pesticides or artificial fertilizers. All wines at ekovin.se are certified and the carbon dioxide emissions caused by transport are compensated for.

www.ekovin.se

Green & Black’s make and sell premium organic chocolate. They use fine organic ingredients and these are ethically sourced. This perfect balance between taste and principles is what Green & Black stand for and why they pay a premium for all our ingredients. In 1994 Green & Black’s Maya Gold was the first chocolate to be awarded with the Fairtrade mark.

www.greenandblacks.com

Terra Plana employs an innovative approach to shoe making. They strive to achieve goals of urban respect and eco-sustainability whilst producing shoes that are good for your feet. Terra Plana are bold and inquisitive pioneers in sustainable shoe concepts.

www.terraplana.com

The Body Shop has a wide selection of cosmetics, skin and haircare products. Their products are all made out of natural ingredients. The Body Shop are against animal testing and work actively to support the environment, human rights and personal wellbeing. The Body Shop has its own program for fair trade, Community Trade, which today provides more than 25,000 employees a good salary with a healthy working environment.

www.thebodyshop.se

The Sustainable Fashion Academy (SFA) is a not-for-financial profit, neutral platform for actors in the clothing and textile industry who want to lead the development of environmentally and socially sustainable products, services and business models. SFA offers leading-edge expertise and support in the form of education, training and multi-stakeholder working groups.

www.fdse.se/sfa/

Camino is a lifestyle magazine that inspires to a sustainable consumption. It is a new voice on the media market that challenges present ways of thinking regarding today’s consumption, with integrity and independency as the two watchwords used in the production. Altogether its friends, advertisers, subscribers and buyers finance the magazine, which means that Camino is not bound to any publishing house or parent company.

www.caminomagasin.se

F4-print is a digital print house that actively administers an ethical and environmental policy. Their printing techniques are completely free from chemicals, and they recycle machines as well as all their articles of consumption. Due to a high moral standard, F4-Print has strict procedures for how they recycle classified documents.

www.f4-print.se

Creative duo based in Stockholm. Conceptual & visual development.

www.kidsontheblock.se

Speakers

Fri, 10 Jul 2009 10:29:00 -0400

Henrik Mattson is one of Sweden’s leading trend forecasters and known for his spot on predictions of trends before they even happen. His strength lies in the scientific and systematic methodshe applies to the creation of his many trend analyses. As a speaker he keeps the audience both engaged and in high spirits,whilst presenting his visions for the future.

Michael Schragger currently works as the managing director of The Forum for Design and Sustainable Enterprise – FDSE, and is also one of the program leaders for The Sutainable Fashion Academy - SFA. With a background in management and sustainable development, Michael has over the past twelve years helped numerous companies and organizations capitalize on working strategically with environmental and ethical issues.

Maya Saksi is a communication consultant who is well informed with the fashion market’s production, distribution and sale as she monitors the fashion industry from a business perspective. Maya is the former editor-in-chief for the fashion trade magazine Habit and as speaker she gives us her view on this developing market and its opportunities.

Xénia Nedelcoux has a vast experience of working with sustainable fashion on a daily basis and is the spokesperson for Ethos Paris, a thriving French fashion house that produces high-quality garments made from organic materials. Xénia tells the story of a fashion brand where workers are paid a living wage and sustainability and ethical practices form the foundation for their business activities in developing countries.

Daniel Sarabia has more than 20 years of experience of working as an agent within the fashion industry. Daniel strongly believes that fashionable design does not have to compromise ethical and ecological production. His agency Sarabia sell brands like Kuyichi, Edun and Misericordia. Daniel gives us his view of the Swedish fashion industry where he has closely followed the growth and development of modern sustainable fashion.

Nanna Åkerlund is the CEO and one of the two founders of Lodestar – a strategic agency that helps their clients work towards a positive and ethical change in society according to the principle of sustainable development. As a speaker Nanna gives the audience a view on how to put vision into practice and ideas into business when it comes to sustainable positioning and branding.

COMPERE

Johan Magnusson is a blogger and freelance fashion writer, working for magazines such as King and Habit and also Svenska Moderådet (The Swedish Fashion Council). Furthermore he’s a juror for the latter’s competition “Årets Rookie” (“Rookie of the Year”), which every year honours an unestablished fashion designer with a prize. As a compere of The Fashion Forecast Johan will lead the discussion from his objective point of view and with the audience interest in mind.

Time and place

Wed, 01 Jul 2009 05:50:00 -0400

The Fashion Forecast takes place on the 12th of August 2009, between 4 and 6 pm, at Stockholm Modecenter.

Registration is required! Price 200 SEK (ex moms)

Pleas note that because we serve vine you have to be 18 years old to attend.

Address

Stockholm Modecenter, Cliff Barnes
Gustaf de Lavals Torg 8
131 59 Stockholm

Free buses to The Fashion Forecast

From T-Centralen Wednesday at 15.30, stopping at Katarinavägen (Södermalm). From Modecenter to Slussen and T-Centralen at 18, 18.30 and at 19!

Public transports

To go from Slussen to Järla Station you can travel by either train Saltsjöbanan or one the following buses: 420, 410, 411, 414, 422.
Travel time is about 8 minutes.

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